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Denitsa Sacheva is NDI's part-time resident program coordinator in Bulgaria, where she implements programming for the Roma regional initiative. Before joining the Institute in 2009, Ms. Sacheva worked in a variety of positions in and out of government, including with more than 15 international projects funded by the EU Commission, the World Bank, USAID, UNICEF and UNDP. She has also worked on a number of projects related to Roma development including establishment of Roma health mediators, dissemination of health information and organization of health prevention, among other activities in Roma communities.
In 2001, Ms. Sacheva founded her own PR and advertising agency, IntelDay Solutions, that specializes in health and social sector communications, international public relations, political marketing and heritage management, Internet communications and social media. The International Public Relations Association presented IntelDay Solutions with its Golden World Award in 2007 for excellence in public relations in the public sector category.
Ms. Sacheva's initial professional experience focused on health care. In 2001 she was one of the founders of the International Healthcare and Health Insurance Institute, a leading think-tank in Bulgaria in the area of health sector policy. Earlier, she headed the Office of the Minister of Health of Republic of Bulgaria, worked for the Ministry of Labour and Social Policy, and was one of the first 10 employees of the National Health Insurance Fund in Bulgaria. She chairs the Bulgarian branch of the International Public Affairs Association and is a member of the European Association of Communication Directors. Since 2005, Ms. Sacheva has taught public relations practice classes at the New Bulgarian University in Sofia.
Ms. Sacheva graduated cum laude with a master's degree in public relations from Sofia University and also holds a master's degree in health management from the University of Bourgas, Bulgaria. She earned a bachelor's degree in social pedagogy from the South-West University, Blagoevgrad, Bulgaria and a degree in tourism management from the Hoge Hotel School, Maastricht, Netherlands. Ms. Sacheva has pursued additional trainings and qualifications in health, social services and communications in Australia, Latin America, the Netherlands, the United Kingdom and the United States.
