Democracy, as an ideal of political organization and as a form of coexistence, has historically signaled a demand for greater equality and representation. The contemporary debate on democracy focuses on the capacity or inability of the political system to manage and represent the interests and needs of the population, considering its diversity, as well as the capacity to neutralize the historical structural expressions of inequality and discrimination towards broad sectors of the population.
Internal Party Communication
The role of party-based communication is essential to the functioning of political parties, as it provides avenues for public participation, shapes electoral choices, and connects leaders and voters through common programs. This paper focuses on the development of communication channels that parties can use to strengthen their links with citizens and relates these developments to communication policies that governments can adopt to improve free and fair party competition.
This political party study/training manual is built on three fundamental characteristics of successful political parties, as identified by NDI through its work with political parties in over 50 countries since 1983. It sets out best practices for political parties to adopt in order to improve performance, whith party trainer modules on internal democracy, transparency and outreach. While these modules were developed for Latin American parties, they can be applied to parties worldwide.