A step-by-step manual for candidates, political party activists, and campaign staff, the new Campaign Skills Handbook guides users through a comprehensive process for planning and implementing electoral campaigns. The handbook includes 11 modules, with practical worksheets and exercises, covering Political Parties; Leadership; Research, Strategy and Targeting; Voter Contact; Policy; Message Development; Communications Strategy and Skills; Campaign Planning; Mobilizing Resources; and Getting on a List.

Pages

Copyright 2024 © - National Democratic Institute - All rights reserved