Campaign Planning

Democracy, as an ideal of political organization and as a form of coexistence, has historically signaled a demand for greater equality and representation. The contemporary debate on democracy focuses on the capacity or inability of the political system to manage and represent the interests and needs of the population, considering its diversity, as well as the capacity to neutralize the historical structural expressions of inequality and discrimination towards broad sectors of the population.

A step-by-step manual for candidates, political party activists, and campaign staff, the new Campaign Skills Handbook guides users through a comprehensive process for planning and implementing electoral campaigns. The handbook includes 11 modules, with practical worksheets and exercises, covering Political Parties; Leadership; Research, Strategy and Targeting; Voter Contact; Policy; Message Development; Communications Strategy and Skills; Campaign Planning; Mobilizing Resources; and Getting on a List.

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