Elections and Online Political Ads Monitoring in Ukraine -- Case Study: Civil Network OPORA

Tuesday, May 28, 2024

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As voters around the world continue to get more information through digital platforms, political campaigns are moving increasingly online. Many social media platforms allow campaigns and advertisers to micro-target audiences at scale and with unprecedented specificity. That ability to target audiences can make or break a campaign. However online political ads are less transparent and more difficult to monitor than traditional media advertising. In addition, political advertising tends to be poorly regulated.

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