August 19, 2024

Anti-corruption communications can backfire if poorly designed. NDI has developed new resources that delve into anti-corruption communications research and provide insights  for more effective messaging through tailoring, targeting and testing.   

Corruption is often argued to be one of the biggest threats to both development and democracy around the world. This helps to explain why anti-corruption campaigns have been a constant feature of both foreign aid programming and civil society activity over the last 30 years. These anti-corruption campaigns usually have an awareness-raising component that involves producing messages about the harm that corruption can do to a mass audience.

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